Red Bull & Vodka: It’s Your Perception That Gets You Drunker

World (Sputnik) – A new study from a French behavioral sciences lab has found that red bull with vodka gets you drunk faster because you believe it will get you drunk faster. The experiment, conducted by researchers with INSEAD Sorbonne University in Paris and soon to be published in the Journal of Consumer Psychology, brought in 154 young men and presented them with three separately labeled drinks: “Vodka & Red Bull”, “Fruit Juice Cocktail”, and “Vodka Cocktail”. The three beverages were exactly the same thing, a cocktail of fruit juice, Red Bull, and vodka. The only difference was the labeling.But 51 percent of the young men who drank the cocktail Read More

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